Film review. The Founder (by John Hancock, 2016)

The interesting fact is that Ray Kroc isn’t poor man and he has only private reason to fight for a better future. This is different from another motivated movie “The Pursuit of Happiness” with Will Smith.

 

As they say, if you want success, figure out the price, then pay it. How much are you ready to pay for your success? The story about McDonald’s’chain achievement frightens me like the clown which is depicted on its logo.

Statistically, McDonald’s’ golden arches are recognized by more people than the cross. Today McDonald’s is a religion, new philosophical concept. If you want, it is the new American church which proclaims: feeding bodies, feeding souls.

The main hero Ray Kroc (Michal Keaton) repeats inspirational phrases of a successful business. He believes in persistence as a cleric believes in a sacred prayer word. But sometimes the persistence refers to perseverance in spite of partners or relatives. For him, the result is more important than a relationship. He recognizes the life as a battlefield where we have no chance for compassion or tenderness but only the ruthlessness and the rigidity. The life is a game in which the strongest wins. It is true to say that the film shows us the struggle of entrepreneurial capitalism and corporate expansion against intellectual property rights.

The interesting fact is that Ray Kroc isn’t poor man and he has only private reason to fight for a better future. This is different from another motivated movie “The Pursuit of Happiness” with Will Smith.

To cut the long story short “The Founder” is the story about two opposite outlooks. Two modest brothers love their work and devote a lot of time to it. In contrast this, Ray Kroc is just using a well-sounded brand.

Richard (Dick) and Maurice (Mac) McDonald symbolize a noble old generation. When Ray proposes a powdered milkshake as a way to reduce excessive costs, the brothers refuse to compromise the quality of their food. One of them, responding to offer an introduction of innovative artificial drink, says: “milk should be created from milk”. In return, Ray puts his attention only on shape but not on matter or content. Ultimately, he manipulates all the business of the brothers. He divorces and doesn’t give his wife any share of the profit. McDonald brothers aren’t paid their royalties from him. Ray Kroc shows a brutal attitude towards people throughout his career.

But I think it is not about morality it is about one of the world’s largest business. Allow me to remind you how brutal the brothers rejected Ray’s pieces of advice before. How often the brothers resist evolution and progress of the common business.

Frankly speaking, Ray Kroc is not supported by his wife. In other words, his spouse doesn’t come with his mindset. Maybe it is true that love is development and progress.

Let’s judge people by their fruits. Perhaps the world needs the man who thinks globally like Ray Kroc. Thanks to him, McDonald’s restaurants are found in 120 countries and serve 68 million customers each day and employing more than 375,000 people.

He pays a high price of a relationship for the success. Perhaps, it is worth it.

But here, standing in front of the mirror, he looks at himself and understands he is just a manager, organizer, only a businessman who has never been a true original founder. He is not Donald. He just stole their name. That’s why tears appeared on Gray’s eyes at the end of the film.

Who is the true founder? It is an open question.

 

Andriy Datskiv